This research is based on two independently conducted surveys. The first was carried out via digital questionnaires on behalf of Essity by United Minds with the assistance of survey provider CINT. Data collection took place between July 1 and July 13 2021. The total sample size was 1,000 adults living in the UK. The data was matched to nationally representative figures for age and gender.

The second survey was conducted by OnePoll between September 29 and October 13 2021. The total sample size was 2,000 adults, including 100 who were living in or near major UK cities.

Essity is a leading global hygiene and health company dedicated to improving well-being through products and services. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity is listed on Nasdaq Stockholm.

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